An Author Who Found Her Niche at Tate Publishing

Tate Publishing author Nancy Dane contacted us this week to let us know how well things have been going as she is taking her book to her unique niche market. She sold over 150 books this past weekend! Here's a personal note from Nancy explaining how she did it:


"Although my local bookstore signings were successful, I was astonished when storeowners congratulated me on outstanding success if only a dozen books sold.
I decided to change tactics and target my specific audience. Since my novel is Civil War historical fiction, I began purchasing booth space at Civil War reenactments and related events. I also began speaking at civic clubs and schools. My research, a documentary history titled 'Tattered Glory,' is now being used as curriculum in Arkansas schools, along with lesson plans which use the novel as well.
Because of this marketing approach, (and lots of hard work!) the novel is on the road to success. In the past year, I have received fan emails from almost every state and two foreign countries.
While each book is unique, the key for successful marketing is to find and target your particular audience."


- Nancy Dane, author of Tattered Glory, Where the Road Begins, A Difference of Opinion
http://www.nancydane.com/



Nancy has done a fantastic job of spreading the word to the specific niche market for her book. She even told me she has braved the elements - sitting in both freezing 12 degree weather and blistering 100 degree heat to sell her books. Now that's commitment!!

Bookstores are a terrific place to start, and as is the case with any product, some find more success than others inside the retail marketplace. Nancy has been able to reach a whole new market - a market not inside the bookstore, but people who share the same passion for the kind of book she has written, a Civil War novel.

This is just one story of an author finding success in her niche...and Tate Marketing is proud to offer what no other publisher in the industry offers - a personal Marketing Rep that can help you discover your niche, pursue events in that realm, and then publicize those niche events as well...while still pursuing bookstores for the retail exposure authors desire.

If you haven't yet discovered your niche, please contact your Marketing Representative here at Tate Publishing. We are always happy to brainstorm and partner together to pursue new avenues for success with you!