Every single book has a niche. Have you found yours?
You may not have given this any thought…and if that’s the case, you could be missing the biggest and best market for your book.
But what really is a niche market? A niche market is a market that is made up of the specific people you want to reach with your book – people who need to read your book.
You might think, “Well, everyone needs to read my book.”
But the reality is, with over 300,000 new books released into the marketplace every year, it is difficult to write a book and expose that book to everyone right away. And while that may be your desire, if your plan is to reach everyone, you will likely miss a potentially huge segment of readers – the ones that need your book the most.
Who needs your book the most? Where can you find those people?
Are they children? Then take your book to where children can be found – schools, day care groups, library clubs, etc.
Are they Christians? Then take your book to churches, to Sunday School classes, and to Christian conferences and retreats.
Is your book about marriage or divorce? Then find a local marriage class or divorce care group and get the book in their hands.
Tate Publishing is the very best in the entire industry at exploring and pursuing niche markets for our authors. In fact, I know of no other publisher in the world that will pursue niche marketing for their authors – all other publishers are looking to bookstores only for sales. Tate Publishing is certainly in the business of bookstores sales, and we always will be. We can pursue any bookstore and any chain in the world to present your book and give it the very best chance to succeed.
But we will also go beyond the bookstore and beyond the traditional life of a book on the store shelf to help our authors find their niche – to find the exact audience for your book.
Niche marketing is powerful in that it enables you to take your book to the masses, rather than waiting for the masses to find your book at the store on their own.
Your Tate Marketing Representative is ready and able to partner with you to pursue your niche and continue to market your book beyond the bookstore. Please do not hesitate to contact your Marketing Rep – even if it has been awhile – to pursue your niche and reach the audience that must read your book!
5 comments:
I am looking for a publisher for my Dad, he has written a book about his days as a stock market trader and how if they acted like they used to in the "old days" we would never be in this financial mess. My concern is that Dad won't have a book that does great in bookstores, but he could do good with events in his "niche" as you say! So would Tate Publishing help him, if his manuscript was approved?
Sincerely,
Ginger Adams
If his manuscript is accepted, Tate Publishing would absolutely partner with your father to find his niche...perhaps speaking at business colleges, financial seminars, etc. And we would pursue bookstores for your dad as well so that we are representing him in the retail market and beyond. Thanks for the great question!
I am so excited that my book "Little Eagle Poems" has been accepted for publication with Tate Publishing. I am aiming to become a classic in education, counselling and home group areas.
How might Tate approach this niche market area?
Thank you so much for the opportunity, and the care you take in your communications with me. It increases my confidence immensely.
Little Eagle
We are thrilled to be publishing your poems and look forward to working with you in marketing once production of your book with Tate is complete!
To answer your question, we will partner with you, the author, to contact the schools, counseling centers, and home groups in your area to see if they would allow you to make your book a part of their curriculum or to see if they will host you at an event. Every Tate Publishing author is assigned a personal Marketing Representative that teams with the author to brainstorm, plan, and pursue the options in the niche market. When yor Marketing Rep contacts you, that person will speak with you about marketing on both the retail side and in your niche and begin pursuing contacts.
Thank you Mark. That gives me an idea on what local information to collect and a picture of what might happen.
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