Selling books is difficult work, and today’s economic crisis can make it even tougher. But it’s certainly not impossible. Here are three reasons why Tate Publishing authors can still succeed in today’s economic culture:
1) You have a message you are passionate about.
Writing a book takes great passion, and our marketing team recognizes that every author has an important message – a vital, sometimes life-changing message – in their hearts. Being an author and having a book means that you now have the platform to take that message to people and tell potential readers why they must read your book. We know that as an author effectively communicates that passion to their targeted audience, those readers will catch that vision and passion and will simply have to get their hands on a copy. If the passionate message of the book is communicated well, the economy will rarely stand in the way of a reader’s interest or a book’s success.
2) Tate Publishing has a marketing model that makes truly benefits our authors.
Each month I have authors ask me, “Why do you ask me to buy my own book?” The reason is simple and twofold.
First, we know that you’ve invested your life – and a significant amount of money – into your book. Selling books you’ve purchased from us at your industry best 60% discount and re-selling them in your niche market means you will make a 60% return on your investment. I know of no stock market investment that yields a 60% return in today’s economic climate. And best of all, your book is a product you can believe in and stand by for a lifetime!
Second, selling books from your own supply will yield a faster return on your initial investment. For an average Tate Publishing book, the author would need to sell about 400 copies from their own supply to make back in profits what they invested in their author contract. Books are a great investment, and selling just 50 copies of your book in the niche market can generate hundreds of dollars in profits.
3) Your Marketing Representative is here to serve you for as long as you want to pursue the marketing of your book.
I know of no publisher in the industry that will partner with their authors to promote and sell their books for more than a few short months. We realize that first-time authors are in this for the long haul. With Tate Marketing, you never have to “go it alone.” Our most successful authors stay in close communication with their Marketing Representatives long-term and team together to pursue success.
As we partner with you to sell books, we believe success can be found regardless of the economic situation. For more about the economy and selling books, visit Tate Publishing CEO and President Ryan Tate’s new blog at http://tatepublishingpresident.blogspot.com/.

2 comments:
Good words Mark, thanks! Tate is living proof: business is growing in a time where others are struggling.
Thanks, Marja. We make it our daily goal to serve our authors and to keep working hard to see success!
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