The #1 issue most of us face on a day-to-day basis is communication. In fact, the #1 reason there are disputes, misunderstandings, and relationship problems is due to either poor communication or a lack of communication.
If you've ever been to a drive-thru window, you know what I mean. Nothing is more frustrating than driving away from the pick-up window, getting back on the road, and discovering that what's in the bag doesn't match what you ordered. Grrr.
Communication means both speaking and listening well. We often are quick to speak and slow to listen, which tends to get us in trouble. As the old saying goes...God has given us two ears and only one mouth...I think He was trying to hint at something!
It is my desire that each and every Tate author gets clear answers and is listened to. Whether it's a simple question or a frustration when something doesn't go as planned, our desire is to listen carefully and respond.
The publishing industry can be frustrating, no question. With over 300,000 new titles released every year, the marketplace is extremely competitive and crowded. However, Tate Publishing is still the best option in the industry for first-time, unknown authors looking to get nationwide distribution, book signing events, media coverage, and ongoing niche marketing.
But in order for your book to reach its maximum potential, we need the lines of communication wide open. Our most successful authors stay in close, regular communication with their assigned Marketing Representative...brainstorming, planning, teaming together.
I would encourage you to contact your Tate Marketing Rep if it's been awhile since you've done so. We are willing to do more, but we need to hear from you - what you're willing to do, how you'd like to approach marketing your book, and what successes and failures you've had on your own. While we do have a standard marketing plan, we realize that every author has different desires, plans, and goals. As we communicate, we can find new avenues - new opportunities for you -even months and years after your book's initial release.
Whatever the issue, we are on your team, and we can tackle it. That's why we're here, and that's why we need communication - it is the backbone to success!
2 comments:
Thanks Mark, for the reminder! Sometimes I am hesitant to contact Tate with questions because I don't want to be a nuisance; but I see where you're going with this post, without communication we would have a bad relationship :)
That's true, Marja. If a married couple doesn't communicate, the relationship can go down the drain in a hurry!
Same with any partnership or relationship...a lack of communication can really ruin things. Never hesitate to contact us for any reason!
Thanks as always for your thoughts!
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