Success at Many Levels with Tate Publishing

At the start of a New Year, it is a time to re-visit goals and measure success.

But success in publishing can be hard to define. Is it based upon an expectation? Is it based comparatively against others? Is it only based on books sold and royalties earned?

Some authors want success at bookstores, yet others want their book to succeed in churches. But again, what is success? Is it selling 5000 books? Or is success one reader with a changed life because of something he or she read in your book?

Each year we diligently pursue success for our authors, but we know that success looks different for everyone. Our goal for 2009 is to meet the needs of every Tate Publishing author and to help authors find the exact niche for their success.

Sometimes it takes time to find success and to connect with the right audience at the right time. We saw authors in 2008 that experienced far greater success in sales than when their books were first released in 2006. That's one of the tremendous aspects Tate Publishing offers...we don't go away. We'll stand with you and pursue new ideas and new avenues for months and even years.

Many publishers give a book a three to six month window to succeed, and they only pursue success at the retail or bookstore level. If it doesn't take off, the publisher moves on down the road to something else.

But Tate Publishing will take your book to the bookstore and beyond, partnering with you to penetrate the bookstores with book signings, readings, and events, while also thinking outside the bookstore to help you find the people that need your book the most.

Maybe it's church youth, cancer survivors, Civil War re-enactment groups (see below blog entitled "An Author Who Found Her Niche at Tate Publishing") parents of autistic children, or even children themselves. We will help you take your book directly to those people, and we will publicize any appearances you make in these niche realms the same as we would a bookstore event.

Selling books in a variety of ways can be very rewarding, and attempting these new avenues can even lead you to the exact right point of sale - the thing that helps your book take off and find the level of success you desire.

But if you don't try, you'll never know.

I encourage you to get back in touch with your Tate Marketing Representative and think about new ideas for 2009. We will brainstorm with you to help you discover the possibilities and pursue success - whatever that means for you - this year.