The internet has us communicating in ways we never imagined just a few short years ago, and one of the primary benefits of this kind of communication is social networking. The world is becoming smaller and smaller, and it is now just as easy for me to have a conversation with my wife's sister (who serves as a missionary in Nepal) as it is with my own sister (who lives here in Oklahoma). In fact, we can all communicate at the same time through tools like Facebook, MySpace, and Twitter.
The good news is that these social networking sites are good for more than simply finding out how unattractive that old high school flame turned out to be. They can actually help us connect, do business, and if you're an author, sell books! If you're unfamiliar with the concept of social networking, check out the video below to see what social networking is all about:
Tate Publishing is now assisting our authors with building customizable MySpace and Facebook pages. Our goal is that these tools will help our authors connect with their target audience, explore new possibilities, and even connect with far away friends that simply didn't know they had published a book!
If you'd like more information about how social networking can work for you, contact your Tate Marketing Representative. Whether it's through joining online book clubs, becoming a "fan" of another book (and in turn, building your own "fan" base), or simply making you and your book more visible, we want to help take you to the next level and help you discover the power of social networking!
2 comments:
I just discovered Tate Publishing and I'm just getting to know the company through the website. On the subject of Social Networking, do you plan to harness the power of Twitter?
I know that Michael Hyatt, CEO of Thomas Nelson is a big fan of twitter and has really given a face to the company not only using Facebook but by reaching a large audience using Twitter and his blog. -- Just wondering.
Looking forward to learning more about Tate Publishing.
Blessings,
Maria
Maria,
Great to hear from you!
Yes, we are taking advantage of MySpace, Facebook, and Twitter. Our marketing team already has a tremendous presence there, and we will encourage our authors to do the same. We have found that social networking, becoming "fans" of other members and their books, and tying in with the online community certainly increases the visibility of our authors and their products. We are always looking for the next wave for our authors and what can carry them to long-term success, finding new opportunities for their books years after the initial release.
Social networking can increase the life of a book and take it to places it never had the chance to go before. I always encourage authors to take advantage of any and every opportunity they can to grow demand for their book, and the social networking revolution has given authors more reach and more impact than ever before. We look forward to continuing to harness that power in the coming days for our fine authors.
Thanks again for the question, Maria.
Mark
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