Thursday, June 4, 2009

Another Successful Trip

Last week I was once again in New York City meeting with our buyer at Barnes and Noble corporate. Publishers present hundreds and even thousands of titles each and every month to our buyer, and there are dozens of buyers depending on the genre. In other words, the competition is thick and very competitive!

However, Tate Publishing has an audience with Barnes and Noble and other leading retailers and present our titles, which gives first-time authors with Tate Publishing the very best chance for success that they can have in the industry.

At times we are incorrectly labeled as a vanity press or a POD (print-on-demand) publisher. These kinds of statements are unfortunate and are consistently made by people that are either unfamiliar with how the industry works or who simply do not have all the facts. Vanity presses and POD publishers do not afford the opportunities to authors that we do at Tate Publishing, especially gaining an audience with retailers such as Barnes and Noble and their buyers. We have worked very hard to cultivate personal and direct relationships for distribution and retail, and we are excited to see the growth and will continue to work hard to give Tate authors every advantage they can have.

3 comments:

Marja said...

You're doing an awesome job Mark, thanks!!

Anonymous said...

Out of curiosity, how successful were you?


And, you write well.

Mark Mingle said...

Our trip was extremely successful. We presented a number of Tate titles to the Barnes and Noble buyer, and seven of them were picked up for regional store placement around the country.

We are very excited about the continued development and exposure for our terrific authors.

Thanks for the question!